At some point, I purchased a book, entitled:

Get to No. 1 on Google in Easy Steps.

After reading and following instructions on the first 20-some pages, my Rouzell website was showing up on
page one in the results (SERPs) of a search for “Palm Desert Computer Support.”
(Rouzell still dominates the organic results for that search!)

I was hooked!

I started following articles about SEO and eventually dedicated Mousehelp.org to the process of understanding organic search results, posting articles and the results of my experiments there.